Fashion Friday: Sweet As Candie's!

I don't follow much news concerning the clothing line of Candie's except for knowing it's sold at Kohl's, is very girly, and once upon a time had a fab commercial starring Hilary Duff a la Lizzie McGuire era. In fact, I often forget Candie's isn't directed to a young female demographic. That is until I'm reminded of Britney Spears' previous spot as a Candie's spokeswoman and then see this new Lea Michele commercial. While I've seen the Glee star's ads with the brand in magazines, I didn't pay closer attention until this fun and flirty commercial was released. As "Love Is Strange" plays, Lea struts down the street in a sultress fashion. Reminiscent of a scene in Confessions of a Shopaholic, the actress lusts after the clothes in the window before catching the attention of the cutie in the window as a bonus.

So if you're telling me I can walk down a street in a Candie's mini dress and have major eye flirtation with the smokeshow in the shop...then yes Candie's, I'll have what she's having!

Marilyn, Grace, Marlene, Charlize - The Gang's All Here!

It's official - Dior is the epitome of flawlessness! Since I've started this blog, I've made quite a few posts about Dior's fabulous marketing. I said it before and I'll say it again, everything about their advertising techniques is pure perfection. I'm majoring in Advertising so I really love it when something like a commercial can quickly capture my attention. The new Dior ad with Charlize Theron does just that. Once again, spokeswoman Charlize looks like a stunning, fierce supermodel. However, it's not only Ms. Theron's beauty that makes the commercial, but the tiny details. In this commercial, Dior shows footage of legendary icons such as Marilyn Monroe, Grace Kelly, and Marlene Dietrich. Over the years, different women from each generation have been affected by these women. At one point or another, we've all admired their talent, glamour, and elegance. Check out below how Dior continues to inspire women with their latest upbeat film...

"Glamour is what I sell, it's my stock in trade."

-Marlene Dietrich

The True Beauty of Dior!

"Zest is the secret of all beauty. There is no beauty that is attractive without zest."

-Christian Dior

It's no secret that I pay extra attention to Dior's  advertisements. I love how the fashion brand has always managed to be quirky and fun while also staying conservative. Dior appeals to high society as well as the modern, youthful crowd. It makes sense that the classiest people in the business would represent such a whimsical and phenomenal designer. Dior's spokeswomen have included Charlize Theron, Marion Cotillard, and Natalie Portman. Even Gwennie Paltrow snapped a professional ad with Dior back in the day (She looks just like a blonde Charlotte York!). All of these A-list Dior ladies are known for being Oscar winners, well educated, and well liked. Their successful traits create an empowering message that speaks volumes to women everywhere. Sometimes it can become unnecessary and repetitive when celebrities are the faces of a brand. Dior doesn't use these women just to smack the well known names next to their label. Dior's representatives portray women in a positive light where they can feel liberated to possess a variety of qualities.
Here's a looks at some of Dior's ads:

Lovestruck With Vera Vera Wang!

Over the years, Vera Wang has been the go to designer for a dream wedding dress. Her empire has expanded enormously. The latest Vera Wang product can be seen in the commercial for her new fragrance, "Lovestruck". The lucky lady in the Vera Wang gown is actress Leighton Meester. I've been anxiously awaiting for this advertisement for quite some time now. Back in the fall, pictures of Leighton filming the commercial appeared on JustJared. The gorgeous candids showed a promising outcome for an ad campaign.

Vera Wang described the fragrance as "A new definition of Romeo and Juliet". She was right. The commercial shows a modern day take on a fairytale romance. A man running through the streets of New York to get to to the woman on the fire escape. The passionate plot is the perfect way to exhibit the emotions of being "lovestruck".

Leighton Meester was a great choice to be the face of this fragrance. She already has experience in the fashion industry, thanks to her Gossip Girl background and bold wardrobe choices. Leighton is a fashion icon to teen consumers and has been well exposed to mature audiences. I love the Vera and Leighton pairing. Looking forward to seeing more from these two in the future!

"And what fashion designers did, what they created was greater than art because you live your life in it."

-The Devil Wears Prada   

Oui oui, J’Adore Dior!

This Dior commercial with Charlize Theron is one of my favorite advertisements.  It always catches my attention.  The Oscar winning actress is the perfect spokeswoman for the high fashion clothing line. I love the message of this ad campaign. When someone like Charlize is the face of a product, the company’s strategy seems pretty obvious. Use the strong, sultry woman to make other women purchase the perfume. Well, props to Dior for executing this plan in the classiest manner.

At the beginning of the commercial, Charlize is dressed like a gorgeous supermodel. Charlize fiercely struts down the hallway while Marvin Gaye’s “A Funky Space Reincarnation” plays in the background. As the music progresses, Charlize disposes her glamorous façade. The dialogue is beautifully written, “Gold is cold, diamonds are dead, a limousine is a car, don’t pretend”. Dior used a very smart approach for this commercial. There’s no societal pressure to look a certain way. Instead of romanticizing the glamorous aspects in life, the fashion brand emphasizes on simplicity. Within 31 seconds, Dior has already appealed to me. Natural and confident…what’s not to j’adore?

“Maybe some women aren't meant to be tamed. Maybe they need to run free until they find someone just as wild to run with.”

-Sex and the City