Showing posts with label adidas. Show all posts
Showing posts with label adidas. Show all posts

Wednesday, September 9, 2015

Acessorizing: It's a Marathon, Not A Sprint

Transitioning from summer to fall can be a bit upsetting. The air gets a little nippier, the tan lines begin to fade. But some trends are able transition along with the drop in temperature - one of those being the trend of dressing up athletic wear.

Let's be honest, workout pants are always flattering. Sometimes the high waisted jeans or "going out" leggings can make us a little picky about our bodies. But throw on those lululemons and suddenly your butt looks perkier, the leg definition from Pilates seems to finally be visible, and you feel toned rather than tucked in. It's a weird but awesome effect.

This is not a suggestion to start throwing out those leather leggings and slim fit skinny jeans - they're still the major essential go-to's even when they make for not so desirable situations on a night out! But dressing up activewear can be fun for certain occasions. For example, spontaneous trips to the local dive bar, going out after a sports game, and quick weekend errands where you know you'll run into someone on the one day you felt like going makeup free. The key is to take the flattering aspects from your favorite lounge wear and mix that with some casual accessories. Be effortless and keep it a secret that those trendy pants are actually an Athleta purchase. Here are a few inspirations for the look:

Kate Beckinsale made sweatpants look timeless last year by pairing her slouchy white pants with matching heels and a chic, neatly styled ponytail. 


Atelier Versace and Adidas - who knew?! After an elegant night at the Met, Gigi Hadid switched into a see through dress and sneakers for an after party. Might seem like an odd pairing but the sneakers do distract from the exposing style of the dress. Opting for Adidas rather than heals plays down the shock factor and gives a nod to downtown flair. 

Stating the obvious, Rihanna has a super hot body. And this goes to show she can show it off without a sultry look. Or a deliberate sultry look. Even in her Manolos and sweats, Ri still oozes perfection. 

Monday, June 16, 2014

Because It's the Cup...The World Cup

To be straight up and honest, I'm a total fair weathered soccer fan. I'm American and don't really understand the technicalities of the sport. I root for my teams based on who has the best chestnut quiff and most Beckham like tattoos (Hey Claudio Marachisio!). So with this year's much hyped World Cup, I decided to cease the moment, get into the festivities as much as possible, and try to figure out what's happening. That said, here are some World Cup ads that I do understand the passion behind:

"Nike Football: The Last Game"
Playing on the heart and love of the game, this Nike ad features an animation of some of the biggest World Cup players having to overcome the competition against perfectly constructed robots. As the commercials encourages, "there's no greater danger than playing it safe."


"Kia: Futbol vs Football"
Because it really does make absolute zero sense that we don't refer to soccer as football. So with the help of Brazilian supermodel Adriana Lima, we can all overcome the language barrier and understand why other countries are simply doing everything better.


"McDonalds: Gol!"
Everyone loves kicking the ball around. Little nuggets in the street training to be the next Cristiano Ronaldo, girls out clubbing in high heels...everyone loves it and is just really talented, capish? With this ad and it's GOL! app (yes I've used it), McDonalds really is acing their World Cup marketing.


"Adidas: The Game Never Ends"
It would be kind of sacrilegious to be talking soccer/football without mentioning Becks, no? In this ad, both present and past players come together for a playful match in the legend's home. Nostalgia factor: priceless.


"ESPN: I Believe"
And last but certainly not least, ESPN enlists some familiar famous American faces for a little patriotic encouragement. Who can resist a lovable underdog?