New York Fashion Week is upon on us! And with the fashion industry's quick paced environment, seasons and collections aren't the only changes occurring. This year, some brands are introducing collections under new creative directors, a few are switching up their usual locations, and others are making their show super accessible to the public. But the major game changer that has everyone talking - Givenchy. Not only is Riccardo Tisci bringing his new collection to NYC instead of Paris this year, he is also giving 820 lucky individuals the chance to see his show in person. On Wednesday morning, Givenchy made 820 tickets available for everyday fashionistas to enter their contact information and potentially win the opportunity to attend the brand's show. Very different from Parisian style, oui oui?
Tisci's accessibility isn't the first time a big designer has reached out a generous manicured hand to the public. As the creative director of Moschino, Jeremy Scott revealed his fall 2014 line and spring 2015 line alongside the launch of exclusive capsule collections. Trend launched: watch a fashion show live stream and purchase the items a few hours later, not so bad huh? Give or take the Barbie themed clothes that were on display, you can't knock Scott's marketing skills.
With digital platforms constantly expanding, we live in a culture that loves nothing more than instant gratification. Consistently updated Instagram pages, multiple flash sales sites - fashion is updated every second. And despite the fashion industry's exclusive nature, there's no denying the emerging trend of chic convenience is making its way onto the runway.
