To be straight up and honest, I'm a total fair weathered soccer fan. I'm American and don't really understand the technicalities of the sport. I root for my teams based on who has the best chestnut quiff and most Beckham like tattoos (Hey Claudio Marachisio!). So with this year's much hyped World Cup, I decided to cease the moment, get into the festivities as much as possible, and try to figure out what's happening. That said, here are some World Cup ads that I do understand the passion behind:
"Nike Football: The Last Game"
Playing on the heart and love of the game, this Nike ad features an animation of some of the biggest World Cup players having to overcome the competition against perfectly constructed robots. As the commercials encourages, "there's no greater danger than playing it safe."
"Kia: Futbol vs Football"
Because it really does make absolute zero sense that we don't refer to soccer as football. So with the help of Brazilian supermodel Adriana Lima, we can all overcome the language barrier and understand why other countries are simply doing everything better.
"McDonalds: Gol!"
Everyone loves kicking the ball around. Little nuggets in the street training to be the next Cristiano Ronaldo, girls out clubbing in high heels...everyone loves it and is just really talented, capish? With this ad and it's GOL! app (yes I've used it), McDonalds really is acing their World Cup marketing.
"Adidas: The Game Never Ends"
It would be kind of sacrilegious to be talking soccer/football without mentioning Becks, no? In this ad, both present and past players come together for a playful match in the legend's home. Nostalgia factor: priceless.
"ESPN: I Believe"
And last but certainly not least, ESPN enlists some familiar famous American faces for a little patriotic encouragement. Who can resist a lovable underdog?
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