This Dior commercial with Charlize Theron is one of my favorite advertisements. It always catches my attention. The Oscar winning actress is the perfect spokeswoman for the high fashion clothing line. I love the message of this ad campaign. When someone like Charlize is the face of a product, the company’s strategy seems pretty obvious. Use the strong, sultry woman to make other women purchase the perfume. Well, props to Dior for executing this plan in the classiest manner.
At the beginning of the commercial, Charlize is dressed like a gorgeous supermodel. Charlize fiercely struts down the hallway while Marvin Gaye’s “A Funky Space Reincarnation” plays in the background. As the music progresses, Charlize disposes her glamorous façade. The dialogue is beautifully written, “Gold is cold, diamonds are dead, a limousine is a car, don’t pretend”. Dior used a very smart approach for this commercial. There’s no societal pressure to look a certain way. Instead of romanticizing the glamorous aspects in life, the fashion brand emphasizes on simplicity. Within 31 seconds, Dior has already appealed to me. Natural and confident…what’s not to j’adore?
“Maybe some women aren't meant to be tamed. Maybe they need to run free until they find someone just as wild to run with.”
-Sex and the City
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